For centuries, Jalisco stood out for its vast agricultural production and for an intense commercial activity that turned its capital, Guadalajara, into the second most important city in the country. With the consolidation of the so-called "Mexican Silicon Valley", towards the end of the 20th century, Guadalajara has advanced towards an economy based on technological development, that integrates universities, private companies, civil society and the public sector. Nowadays, the search for talent and technological innovation are key to the development of Jalisco, as evidenced by its growing digital industry and the power of its food sector. Oriented towards the global market and based on modern knowledge, the people of Jalisco are taking firm steps towards an environment-friendly development model, that potentiates productivity and generates more opportunities for all.