Mexican cattle ranching began with the arrival of the Spaniards; since then, it has comprised a fundamental aspect of national culture such as charro cowboys, rodeos, and bullfights. Surviving wars, droughts, and diseases, the livestock sector continues to provide food, employment, and entertainment to a great deal of the population and, above all, confronts with renewed determination the challenges of the future: competitiveness, quality, the introduction of new technologies, and distributing its products among the greatest possible number of consumers.