LuLaRoe, the billion dollar clothing empire accused of misleading thousands of women with their multi-level marketing platform, is analyzed.

"LuLaRich" chronicles the rise and fall of the LuLaRoe leggings multi-level marketing company. Through exclusive interviews with retailers, employees, the company founders, and more, this four-part documentary series unveils how things went wrong in a spectacularly weird fashion, and what that story of LuLaRoe says about the United States.