• 2021
  • TV-14
  • 46m
LuLaRich

Summary LuLaRoe, the billion dollar clothing empire accused of misleading thousands of women with their multi-level marketing platform, is analyzed. View more details

  • 2021
  • TV-14
  • 46m

LuLaRich

Directed : Unknown

Written : Unknown

Stars : Áine Cain Roberta Blevins Mark Stidham DeAnne Stidham

All cast & crew

7.4

Details

Genres : Crime Documentary

Release date : Sep 9, 2021

Countries of origin : United States

Language : English

Production companies : Story Force Entertainment The Cinemart

Summary LuLaRoe, the billion dollar clothing empire accused of misleading thousands of women with their multi-level marketing platform, is analyzed. View more details

Details

Genres : Crime Documentary

Release date : Sep 9, 2021

Countries of origin : United States

Language : English

Production companies : Story Force Entertainment The Cinemart

Photos

LuLaRich (2021) LuLaRich (2021) Courtney Harwood in LuLaRich (2021) LuLaRich (2021) LuLaRich (2021) Mark Stidham and DeAnne Stidham in LuLaRich (2021)

Episodes

View All Seasons
Episode 1 • Aug 16, 2021
Start Up
Meet Mark and DeAnne, the founders of LuLaRoe - the legging company that went from explosive startup to four-alarm corporate wildfire. They share their life stories up to the founding of LuLaRoe. Seeing dollar signs, DeAnne grows her business from one woman selling dresses to a massive network of saleswomen. The business takes off and the future looks bright. Maybe a little too bright.
Episode 2 • Sep 09, 2021
Show Up
LuLaRoe goes corporate. Employees at “home office” recount the bizarre company culture. Demand explodes and LuLaRoe onboards retailers at breakneck speeds. The “leadership compensation plan” takes over the company and recruitment bonuses reach ludicrous amounts. Many of the retailers begin to hit a wall and LuLaRoe quickly becomes a billion dollar company on a collision course with reality.
Episode 3 • Sep 09, 2021
Blow Up
LuLaRoe’s wacky culture turns toxic. Sexism, body shaming and gaslighting become hallmarks of the company. Retailers suspect they are in a cult. At the same time, the clothing quality deteriorates and defective complaints skyrocket. LuLaRoe faces thousands of angry retailers ready to part ways and the story explodes onto social media.
Episode 4 • Sep 09, 2021
Toe Up
LuLaRoe buckles under the weight of complaints and accusations. Retailers leave in droves. Dozens of entities file lawsuits, including the state of Washington. LuLaRoe is a small fish in an ocean of MLMs preying on the least among us. The American Dream is just as much a story of predatory profit as it is a story of the unbreakable spirits of the women and families who seek justice.
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