TEDx Talks

TEDx Talks

Directed : Unknown

Written : Unknown

Stars : Douglas Vakoch Rochelle Okoye Hannah Fry Jason Tom

7.1

Details

Genres : Documentary Short

Release date : Feb 6, 2025

Countries of origin : United States

Official sites : Official site

Details

Genres : Documentary Short

Release date : Feb 6, 2025

Countries of origin : United States

Official sites : Official site

Mar 06, 2016
How Big Data Will Shape Our Future - Rym Benchaar - TEDxConcordia
In a world more connected than ever, companies such as Google and Netflix have access to a massive pool of data that captures consumer behavior patterns through their devices. Marketers have been able to tap into this aggregated information and leverage it for product and service personalization, all with the ultimate objective of driving more revenue. Big Data has triggered both excitement and fear towards what can further be done with it. Rym Benchaar, data-driven marketer and visionary, demystifies everything related to Big Data, but also talks about how it can be used for the greater good of humanity while aiming to break barriers on privacy concerns. After graduating from Concordia with a BComm in 2010, Rym dove head first into the world of market research, which kick started her love affair with data. After spending several years crunching numbers for companies such as the Danone group, Reitmans Canada and Merck, it gave Rym clarity on how data could target and predict consumer behavior. Now leading a strategy team in the digital marketing industry, Rym leverages a wider range of data to help executives make strategic business decisions. At her core, her role will always be to craft marketing tactics but the question that always come up: how can we leverage the same information but use it for the greater good of humanity? Rym invited the audience you to look beyond big business data and demonstrated how we have already started to revolutionize our way of life. This talk was given at a TEDx event using the TED conference format but independently organized by a local community.
Mar 06, 2016
Why Ignorance Matters - James Poudrier - TEDxConcordia
Do you know a person who was always so sure he or she would get a bad grade on an exam, but always ended up with amazing grades? Why is this pattern seen so frequently? What causes the more knowledgeable people to doubt in their own skills? In his talk, James will explore the strange relationship between confidence and knowledge while also explaining why ignorance is such an important factor for discovery. James is currently a student at the Concordia John Molson School of Business in the BComm marketing program with a background in graphic design. He has always been fascinated by what the world has to offer. As a graphic designer, James learned about the importance of rethinking your first design idea. After taking an elective in Introduction to Astronomy, it sparked his interest about the world around him and made him realize all that there is to learn about the subject. After some time, he decided to switch programs from graphic design to marketing. Regardless, his curiosity for the world around him never came to a halt. The more he learned about a subject caused a snowball effect where he began to ask more questions, finally allowing him to conclude that knowledge is not as simple as one may think. James' talk revolved around the Dunning Kruger effect. This effect states that the less you know about a subject, the more you are comfortable and confident speaking about it. This talk was given at a TEDx event using the TED conference format but independently organized by a local community.
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