2003

S1.E1 ∙ Om vores tøj, fra galocher til g-streng

Thu, Oct 30, 2003

Busty ladies, svelte blondes and natural 70s girls. Fashion has changed significantly in the 20th century. In the old days, clothes mainly had to be practical and cheap. Today, clothes are a big part of our identity. Experience a sea of funny fashion advertisements, e.g. for 'fine clothes from Brugsen' in the 20s, for Brylcreme in the 50s and Wrangler in the 70s. Host: Liv Thomsen.

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S1.E2 ∙ Om vores mad, fra blodpølse til balsamico

Thu, Nov 06, 2003

Experience Liva Weel singing margarine in the 30s, Dirch Passer selling oranges in the 50s, and Ida Davidsen paying tribute to the Belgian Christmas salad in the 70s. In the old days, we loved all that fat, and in the first black-and-white films, the chops are drowning in margarine. Today, on the other hand, we are hysterically scared of fat, and a sea of light products are advertised. Host: Liv Thomsen.

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S1.E3 ∙ Om vores familie, fra patriark til papfar

Thu, Nov 13, 2003

Strong and clever men, pretty and diligent housewives, polite and silent children. This is how the Danish family is portrayed in a sea of old commercials. The picture only changes in the 70s. Suddenly, Lisbet Dahl appears as an out-of-work woman in a candy commercial, and the men appear at the meat pots. Today we laugh at the old cleaning ads tailored to the housewife, but for our grandmothers they represented the dream of the perfect life. Host: Liv Thomsen.

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S1.E4 ∙ Om vores nydelsesmidler, fra brændevin til Bacardi Breezer

Thu, Nov 20, 2003

The commercials tempt our sweet tooth and wake up the beer hound. Our bad conscience has grown as we have had more and more means of pleasure to choose from. An entire advertising block is devoted to Dirch Passer, who happily appears in commercials for all kinds of beer, cigarettes and sweets. White sandy beaches, azure seas and beautiful girls have in turn sold a lot of liquor and chocolate. Host: Liv Thomsen.

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S1.E5 ∙ Om vores fritid, fra "cikel" til charter

Thu, Nov 27, 2003

Through old commercials, we look at Danes' free time. Enjoy the handsome bike girls and healthy football boys. Take the family to Denmark on a tent trip, camping and charter. And experience new leisure activities such as bowling, trampoline and computer games. The commercials show how Denmark will become a leisure society in a few decades. Host: Liv Thomsen.

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S1.E6 ∙ Om vores hygiejne, fra etagevask til jacuzzi

Thu, Dec 04, 2003

The advertisements promise us eternal beauty, youth and health. There is always room for one more person who uses this particular toothpaste, shampoo or soap. And we get to boast of self-confidence and success and "become a whole new person". Experience the fight against soap lice and invisible dirt. In a hundred years, we and our homes have become significantly cleaner, and this is due to, among other things, a multitude of cleaning and hygiene advertisements. Host: Liv Thomsen.

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S1.E7 ∙ Om vores medier, fra telegram til e-mail

Thu, Dec 11, 2003

A revolution has taken place. In the year 1900, the telegram and the telephone are surrounded by awe and wonder. At the turn of the millennium, every child uses SMS and e-mail all the time. Experience the development as depicted in a multitude of commercials. See advertisements for the first radio and television sets, see how the newspapers sell themselves through the ages, and how the colored magazines reveal more and more. Host: Liv Thomsen.

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S1.E8 ∙ Om vores reklamer (fra plankeværk til Polle)

Thu, Dec 18, 2003

How has advertising changed? In the early 1900s, the films are simple and often comical attempts to sell beer, bicycles and books. From the 20s, the films develop and become small, entertaining stories. Famous actors appear in the films and popular fictional characters appear, e.g. Vitalius Sørensen, who advertises OTA Solgryn. Irony sells - later DSB-Harry and Polle from Snave come along. Host: Liv Thomsen.

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