Imagine a world where marinara sauce isn't part of the American palate. That was true nearly sixty years ago, when food conglomerate Campbell's kickstarts what will become an Italian American food staple.
A cab driver turned ice cream entrepreneur comes up with the idea to mix name brand candy into high quality ice cream to create new novel flavors. After opening an ice cream shop to share his mix-in creations, his concept skyrockets.
In the late 1800s, two pharmacists 1500 miles apart race to create healthy, non-alcoholic beverage options, kickstarting the entire soda industry with their breakout hits: Hires Root Beer and Dr. Pepper.
Mid-20th century. Two unlikely competitors, Duncan Hines cake mixes and General Mills Betty Crocker cake mixes, simplify homemaking by creating tasty, easy boxed cake mixes. America's sweetheart and the original foodie go head-to-head.
In early 20th century America, a confectioner pioneers the Tootsie Roll, while a salesman invents fruity Tropical Charms. Their candies spark a nationwide industry.
During World War 2, a scientist and businessman develop a frozen concentrated OJ to provide Vitamin C to troops. Later, a salesman's flash pasteurization method pits their companies against each other in a battle for OJ market dominance.
Will Kellogg is on top of the cereal industry after beating out post, but now, the king of cereal has met his match with a young flour mill executive; a decades long war for dominance ensues as Kellogg's and General Mills battle it out.
After being kicked out of the family business by his father, Forrest Mars scratches and claws his way back to create a multi-sector global empire, Mars Inc. Today that empire is worth over $47 billion dollars and a family dynasty that is the third wealthiest in America, worth nearly $100 billion.
Lunchtime is one of the most enjoyable meals of every kid's day, but before the 1960s it was just another meal; then, three very different food visionaries take matters into their own hands.
Kentucky gas station owner Harland Sanders creates a fried chicken recipe, franchises it nationally as KFC. When corporate owners change his recipe, the elderly Sanders fights to restore his original chicken.
