"Hope" and "change" were the words that helped Barack Obama become president. Who can he use to get re-elected? We talk to Steven Holst, who worked with Obama's campaign in 2008. We also meet Anneli Toresson, political speechwriter for both Göran Persson and Mona Sahlin. For her, words are the most important tool of politics. The spring of 2011 became what came to be known as the Arab Spring. In several countries in the Arab world, the people revolted against authoritarian regimes. As the most important information spreader between the countries was the Arab television channel Al-Jazeera. There, slogans from the various revolutions were picked up and spread to other countries.