William Randolph Hearst builds on his father George's mining fortune by becoming the world's first multi-media mogul, exposing himself and future generations to the darker side of wealth and fame.
Conrad Hilton gets rich building the world's first international hotel chain; after his sons' rivalry almost destroys everything, his great-granddaughter emerges to redefine the family brand.
Henry Heinz builds an empire by revolutionizing food processing; his son Howard and grandson Jack must navigate wars, economic depression and changing times to keep the family-led company on course.
From the fur trade to the drug trade, John Jacob Astor builds America's first mega-fortune; ensuing generations of Astors battle to control it, helping to define the opulent Gilded Age.