2005

S16.E1 ∙ Cruise Ship

Wed, Jan 05, 2022

The 16th series launches with the 16 candidates thrown in at the deep end as they set sail from Portsmouth. Their first task is to devise a marketing campaign for a new cruise liner, to include creating a brand and a television advert.

6.1 /10

S16.E2 ∙ Toothbrush

Wed, Jan 12, 2022

The teams must design an electric toothbrush aimed at children aged between six and eight, as well as an accompanying app that encourages them to brush their teeth.

5.6 /10

S16.E3 ∙ Non-Alcoholic Drinks

Wed, Jan 19, 2022

The candidates' next task is creating and branding a new non-alcoholic drink and hosting a launch event where they will be pitching and selling to leading retailers.

5.9 /10

S16.E4 ∙ Fishing

Wed, Jan 26, 2022

The candidates enter the choppy waters of the fish business, sourcing a catch of the day and creating a fish dish to sell to the public.

6.5 /10

S16.E5 ∙ Gaming

Wed, Feb 02, 2022

The teams' next task is to create their own computer game and pitch their concept to a panel of hugely successful games investors.

7.5 /10

S16.E6 ∙ Wales

Wed, Feb 09, 2022

In a tourist hot-spot in north Wales, the candidates run their own highland railway, quarry tour and zip line.

6.2 /10

S16.E7 ∙ Pods

Wed, Feb 16, 2022

The candidates gear up to design, brand and pitch their own electric driverless vehicle.

6.9 /10

S16.E8 ∙ Silverstone

Wed, Feb 23, 2022

The remaining candidates lay on a racing-themed corporate away day at Silverstone, including a tour, a racing experience and food and drink.

7.1 /10

S16.E9 ∙ TV Selling

Wed, Mar 02, 2022

The teams are set one of their most intense challenges yet: to sell live to the nation on one of the country's leading TV shopping channels.

6.8 /10

S16.E10 ∙ Baby Food

Wed, Mar 09, 2022

Lord Sugar summons the remaining candidates to KidZania in west London, where he reveals that their next task is to create and brand a new baby food.

7.1 /10

S16.E11 ∙ The Final Four

Mon, Mar 14, 2022

With just two more tasks remaining, the remaining aspiring entrepreneurs go under the microscope, revealing the real people behind the businesswear.

5.7 /10

S16.E12 ∙ Interviews

Wed, Mar 16, 2022

The remaining candidates face the scrutiny of Lord Sugar's most trusted advisors, who are primed to pick apart their business plans. Only two can proceed to the final.

6.7 /10

S16.E13 ∙ Why I Fired Them

Sun, Mar 20, 2022

Lord Sugar looks back on the candidates who fell before the final hurdle and the tasks that took them to the brink.

5 /10

S16.E14 ∙ Final

Wed, Mar 23, 2022

The two finalists each have three days to launch a new company. They must create branding for their business, produce a digital billboard and a television advert, then pitch it to Lord Sugar.

7.1 /10