Costco is one of the biggest and most successful retailers in the country. In this video, WSJ's Sarah Nassauer dissects the wholesaler's unique approach to doing business.
Counterintuitive though it may seem, part of furniture giant IKEA's success stems from its policy requiring its customers to build its products. In this video, WSJ explains the behavioral psychology behind the "IKEA effect."
In this video, WSJ takes an inside look at how the discount retailer, Dollar General keeps expanding while maintaining prices significantly lower than many grocery and drug stores.
