Diarmaid MacCulloch traces the growth of an exuberant expression of faith that has spread across the globe - Evangelical Protestantism. Today, it is associated with conservative politics, but the whole story is distinctly more unexpected. It is easily forgotten that the evangelical explosion has been driven by a concern for social justice and the claim that one could stand in a direct emotional relationship with God. It allowed the Protestant faith to burst its boundaries from its homeland in Europe. In America, its preachers marketed Christianity with all the flair and swashbuckling enterprise of American commerce. In Africa, it converted much of the continent by adapting to local traditions, and now it is expanding into Asia. But is Korean Pentecostalism and its message of prosperity in the here and now an adaptation too far?
