Grain Media and Burn Energy Drink tell the story of snowboarding through the eyes of the people who made it happen. From its origins in the culturally shifting 1960s, to its boom in the 90s, to its acceptance as a mainstream sport, snowboarding has had a roller coaster history. A fully immersive archive film narrated by Jason Lee and a cast of dozens of snowboarders, We Ride: The Story of Snowboarding is the first feature film to tell the story of how this outsiders' sport became huge.—Anonymous

A compelling, dramatic and cinematic journey into snowboarding's unique history and the wider cultural forces that shaped it. We Ride is a story that has been begging to be told for a long time. Telling the story in a fresh and innovative way, We Ride's form and style is as dynamic as its content. Interweaving insightful interviews with stunning never before seen footage and captivating cultural archive material, the beautifully structured sequences create a rich canvas of culture, rebellion and snowboarding triumph. We Ride will leave views enthralled, informed and ultimately, inspired.—Anonymous