When his estranged father returns, a hairdresser is forced to quit performing at the local drag club.

When everything is for sale, what's the value of love? Jesus does makeup for a troupe of drag performers in Havana but dreams of being a performer. When he finally gets his chance to be onstage, a stranger emerges from the crowd and punches him in the face. That stranger is his father, Angel, a former boxer who has been absent from his life for fifteen years. As father and son clash over their opposing expectations of each other, Viva becomes a love story as the men struggle to understand one another and become a family again.