Global superstar Lil Nas X is bringing his unparalleled artistry to vitamin water's "Nourish Every You" campaign suite featuring his new unreleased track "Give Me One Chance" creating a fantasy world inspiring fans to nourish all of their "yous". "Nourish Every You" is inspired by the insight that vitamin water fans want to take care of themselves, but are living with fluctuating physical, emotional and spiritual needs. The 360-degree campaign pairs vitamin water flavors with specific needs in a fun, cheeky way across an array of channels and platforms. Leaning into the self-expression message, inspiring people to embrace their most authentic selves and nourish all their 'yous'."—Coca Cola Company