Since it's debut on YouTube in December of 2015, Tic Tac Toy has quickly become one of the largest kids and family channels on the platform with over 6 million subscribers and 4 billion video views across all of their collective channels. Tic Tac Toy consists of parents, Jason and Lucy Maxwell, and their children Addy, Maya, and Colin Maxwell. Some of their many brand partnerships include: Hasbro, Mattel, Spin Master, Disney, Amazon, Vrbo, Nintendo, Nestle, and Warner Bros. Home Entertainment.