Set in Genoa City, this is the long-running soap that tells the story of the struggle behind the business, and sex-savvy Abbott and Newman clans.

Set in Genoa City, Wisconsin, this soap opera focuses on the saga between two wealthy families in the cosmetics industry: the Newmans and the Abbotts. Head the Newman clan is Victor Newman, the arrogant, cavorting billionaire and his wife Nikki. Running the Abbott show is Jack Abbott, the irresponsible playboy and CEO, and his sister Ashley. Most of the show is centered on the competition between the two companies: Newman Enterprises and Jabot.