On the eve of the 2012 Olympics, this critical portrait explores the transformation East London from a marginal, working class community to a vibrant cultural hotspot, about to take the world's centre stage.

The Olympic Side of London is a critical portrait of East London in the lead up to the 2012 Olympic Games. With a lyrical cinematic style that oscillates between stunning images and ground level interviews, The Olympic Side of London explores the contradictions and hopes of East Londoners in the midst of the Olympic Propaganda Campaign. Narrated by award winning writer Iain Sinclair and featuring 7 characters spanning 3 generations, the documentary moves from post-Blitz East End to the present day projecting the future of an area at the margin that is now treading the boards of the worlds center stage. The Olympic Side of London is unique in putting Britain's Olympic Games into question.—Anonymous