Todays newest is tomorrows trash. Jacques Peretti investigates planned obsolescing made to things not to last, and how we are made to buy the newest, though we really don't need it. Meet the men behind our urge to consume.

Todays newest is tomorrows trash. Jacques Peretti investigates planned obsolescing made to things not to last, and how we are made to buy the newest, though we really don't need it. Meet the people planning to shape our taste, how they catch us, and how we might break out of this pattern.—OJT