Just for the time of a film, let's have fun reversing the roles... Let's imagine it isn't for the economists anymore to demonstrate their growth model, but for the farmers, artists, craftsmen, and streetwise vendors of all kind to showcase their skills and their unique reality, to apply during a time of economic crisis. Welcome to Madagascar, that island where we prefer proverbs and picturesque speech rather than graphics and equations. Confronted with adversity and daily struggles, the Malagasy Way of life is a mix of creativity, music, joie de vivre, fraternal support, and above all, a sense of creative recycling. These are the key to ADY GASY!—Anonymous

Let's imagine it isn't for the economists anymore to demonstrate their growth model, but for the farmers, artists, craftsmen, and streetwise sellers of all kinds to showcase their skills and unique reality during a time of economic crisis. Despite adversity, the Malagasy way of life is a mix of inventiveness, music, joy of living, fraternal support, and a sense of creative recycling. In a world of consumerism and over-production, "The Chinese manufacture things, the Malagasy fix them".—Carthage Film Festival