After her parents separate, young Violet Dale's father takes her to Alaska. Although he tries to protect her from the sordidness of life in a lawless town, Violet must resort to working in a dance hall after he is killed after being caught cheating at cards. Despite her circumstances, Violet remains virtuous and earns the respect and admiration of the dance-hall clientele. Frank Carson, a young man who has come to Alaska to seek his fortune, is attracted to Violet and asks her to marry him. When he shows her a portrait of his mother, Violet sees that it is a duplicate of a portrait she has of her own mother. Now realizing that Frank is her own brother, she refuses his proposal but does not tell him why. Some time later, Frank receives word that his mother is seriously ill and needs an expensive operation that she cannot afford. Desperate to help, Violet holds an auction at the dance hall to offer herself to the highest bidder. Rev. David Cromwell, a kind man who is in love with Violet and knows her predicament, makes the winning bid of $6,000, although he does not have the money. Dance-hall owner Buck, who is jealous of David's influence over the community, decides to lend him the money for three months on the condition that if David does not pay, he will belong to Buck for 10 years. David eventually obtains the money and wins Violet's love.

Left alone in the Klondike by the death of her father, Violet is approached by a young man who seeks her aid in going to his sick mother. He proves to be her brother, and to get him money for his trip, she offers herself to the highest bidder. She is "bought" by the minister, who mortgages himself to the saloon keeper. Death cancels the debt and the daring venture ends happily.—Moving Picture World synopsis