A hypnotherapist sees Vera throw off the trappings of civilized behavior. For an event she attends with André, Vera's behavior holds a mirror up to the faux-authenticity, virtue signaling and hypocrisy of her fellow entrepreneurs.

André and Vera are a young entrepreneurial couple. They get the opportunity to pitch their female health app at a prestigious competition. Before going there, Vera tries hypnotherapy to quit smoking. From this point, her attitude changes and André starts to behave unexpectedly.