Set in the quasi-Biblical splendor of the Mormon Dixie of central Utah, 'Sure Fire' follows the trajectory of an American archetype, the small town entrepreneur seized by visions of fortune. Wes, eager to sell out the local grandeur to the wealthy hordes of Southern California, wheels and deals in real-estate, but more fundamentally he hones in directly to the get-rich-quick schemes for which America is famed. Sweeping up family and friends into his monomania, Wes' zealotry leads inevitably to tragedy.