When Len Jones develops a beauty clay that brings wealth to his household, his wife Anastasia tires of him and falls in love with the beauty-shop manager, Paul Terry, a dashing young male vamp. She soon neglects their business and sells the shop to a rival, who turns out to be none other than her husband. Len acquires a new youthfulness by diet and exercise and turns the business into a highly successful enterprise, while Anastasia, learning that Terry is a scoundrel, is reconciled to her husband.