Shivamma (46) is a mid-day meal cook in a village government school and the sole breadwinner. Her family is in the process of finding a groom for her daughter. Shivamma has her own affair running alongside.

Shivamma is an ardent sales rep for the energy drink Nuracle. The multilevel marketing method at Nuracle is her only belief and motivation for life. To Shivamma, living in a poor town on the outskirts of a city with her bed-ridden husband, a soon-to-be-married daughter, and brattish son, Nuracle's worldview-"I will do it!"-is a source of confidence and hope. A poor, middle-aged woman without education only has few options for her family's livelihood as the head of a poor household.