Andrey, a journalist with great ambitions, approaches his fortieth birthday as a financial and emotional bankrupt. A meeting with young Sasha, nicknamed Ugolyok, an unusual fashion model with burnt skin, gives him a chance to start over from scratch. He writes an article about the fate of Ugolyok, which causes a wide public outcry. Andrey goes to Sasha's homeland, Petropavlovsk-Kamchatsky, to investigate other facts from her past. Andrey has to do hard work to uncover the truth and bring it to his readers. Sasha helps him pass this test, who, despite severe childhood trauma, is able to lead him out of the impasse in life.