After the death of his billionaire father, a young man awakens to the harsh reality of his fortune. To complicate matters further, he falls in love with a hardened creditor's daughter.

Sathyamurthy is a billionaire businessman with great human values and he had a son viraj. Sathyamurthy dies in an accident. Viraj has 300 crores worth property and loans for the same amount. He has an option to go for insolvency and save 300 crores and live a happy life. But he foregoes 300 crores to make sure that his father image is not tarnished. Rest of the story is all about how far Viraj goes to live up to the values his father.—Sâì Kìråñ

Viraj Anand a son of a billionaire has to suddenly come out of a party only to realize that his father is no more. Getting to know what really happened his realises that their family's position in society is at stake, he only chooses the hard way of selling away all his properties for clearing the debt but retains the shares of the company. What follows the whole film is what his father taught in principle—SRIVATSAV TUMMALAPALLI

When Satyamurthy (Prakash Raj) a highly dignified and a successful business man dies in an accident. then Viraj Anand (Allu Arjun) who is Son of Satyamurthy, tries to save his father's dignity and values by clearing the loans made by his father.