Since 2001 the 'Secretariat of Tourism launched the "Pueblos Mágicos Program" (Magical Villages Program) with the intention of promoting tourism within Mexico. This program acknowledges certain towns that have a unique cultural richness. This documentary is a journey through the charm of twelve Mexican Pueblos Mágicos and it gives us an insight if the vast diversity of experiences the country has to offer to those that decide to discover it. Hand in hand with the people that give life to these towns, the magic of its architecture, gastronomy, culture, traditions and natural beauty are unveiled.—Clío TV