It's take your child to work day and it's boring.

The LEGO Group's new Play Is Your Superpower campaign has been created to encourage adults to prioritise play for the children in their lives. It will run for four months with three key moments: the fall launch, World Play Day on 12th October and during the brand's peak holiday season. Assembling Superpowered Talent The film stars Hollywood actor Jane Lynch as a work-obsessed CEO who becomes enlightened to the merits of play by seeing its impact through the eyes of six adventurous children. Each child brings a different passion and skill to a mission to spread play in a monotonous, structured workplace. Superstar actress Sun Li takes on the role of the CEO in an adaption for families in China.