This fly-on-the wall reality show follows the life of Pinky, an infectiously positive hot dog living in the human world.

It's a show about a talking hot dog named Pinky Malinky (with human parents because he's descended from a lone hot dog man, somehow) who has a video channel, two friends, Babs and JJ 'Dubs-J' J. (with 3 dads who are a good way of expressing the LGBTQ+ community), a camera crew, and a load of town pride for his home town, Sackenhack. Throughout the show, he deals with a lot of issues, physical and mental, such as his favorite snack food getting 'discontinued', the town's favorite duck, Sackenquack's, death, accidentally breaking a priceless object twice (although he wasn't punished by his parents, as his father loves fixing things a bit too much), forgetting his friend's interests, accidentally, though kind of on purpose, looking in his friend's diary, inadvertently making the impossible promise to make it snow in a desert town (and kinda succeeded), making a (terrible) bully be himself (by accidentally making him an exact copy of himself), running a birthday party in a mall after dark (and having to deal with 'robbers' all by themselves) when Bob has to work all night, changes in town (all because of a text-to-speech STOP sign), racism by a school official, struggling to try to be human as a result of the racism, and many more situations.