An urban love story set on the hard streets of the Bronx. A struggling female Pimp, named Wednesday, grows up learning the game from her dad. Once he's gone she's left to look out for her prostitute mother and girlfriend Nikki.

A raw, heartfelt drama, set on the streets of the Bronx. Wednesday(Keke Palmer), a pimp who grows up learning the game from her dad. Once he's gone, she's left looking after her mom(Aunjune Ellis), and her girlfriend Nikki. In need of more money to survive, Nikki turns tricks changing their luck. Rising up in the game, Wednesday continues to hustle hard for a shot at a better life. But when Wednesday goes too far, she comes face to face with another Pimp who gets in her way. In a ferocious battle for survival of the fittest, Wednesday risks all for love and to protect Nikki.