A Lincoln Designer's dreams to allow his paraplegic father to drive just as he once loved to do. The film explores Lincoln's commitment to invite people with disabilities to explore the luxury of operating the Lincoln car.
For Lincoln's Sponsored Studio exploring the evolution of transportation, a select group of ArtCenter students was tasked with envisioning the future of our brand 20+ years from now. The Now You Drive segment follows the passionate Lincoln Designer's dream to give his paraplegic father the opportunity to drive just as he once loved to do. The film explores Lincoln's commitment to allow people with disabilities to explore the luxury of operating the Lincoln car.