Young boy Noddy experiences adventures in Toyland, hosting parties for friends. Each episode features him finding a new toy and ends with a character getting "goo'ed" in fun mishaps.

The show follows the adventures of Noddy, a little wooden doll who lives in Toyland with his red and yellow car, often trying to make sixpence or getting himself in trouble. Along with his best friends (Big Ears, Mr. Plod and Tessie Bear), they are always ready to lend a hand, especially when he gets tricked by Gobbo and Sly, the wicked Goblins. Each episode mostly ends with Noddy laughing and nodding his head (likely ringing the bell on his hat in the end).—Dylan Mc.Farland