The primary component of the campaign is a yatra or pilgrimage. The yatra ran for 148 days from December 11, 2016, to May 15, 2017, and began and ended at Amarkantak, the origin of the Narmada river in Anuppur district after traveling around Madhya Pradesh. Smaller "sub-yatras" covered areas not in the main route. The total length of the yatra was 2,930 kilometres 1,820 mile, with 1,077 kilometres 669 mileP being along the Narmada itself. The campaign covered 962 villages in 16 districts.—Pradeep Prabhakar

Narmada Seva Yatra is a campaign by the government of Madhya Pradesh, India, to conserve the Narmada River. The campaign intends to create public awareness and involvement and promote activities such as soil conservation, water conservation, afforestation, pollution control, and organic farming.—Pradeep Prabhakar