The lives of two brothers from a humble background in a village get wrecked by evil-minded people from an affluent family. Can the protagonist overcome the complicated scenarios and lead a happy life with his loved ones?
In 1963 at Ambajipeta, Kishtayya, an orphan, befriends Anji and his mother, who welcome him into their family. As Anji and Kishtayya develop a sibling-like bond, Anji's mother passes away, and her creditor Varadaraju asks the kids to repay the loan by selling their house to him. Varadaraju's attempts are thwarted by Peddayya, the village's local government leader, who offers to repay their loan. This forges a sense of loyalty in Kishtayya towards Peddayya. Meanwhile, Anji tries to persuade Kishtayya to confess his love to Varadaraju's daughter, Varamahalakshmi "Varalu". Kishtayya, however, fails to do so when he saves Peddayya, who is injured in an accident on the same day when he planned to propose to Varalu. As a group of people run towards Peddayya to kill him, Kishtayya picks up Peddayya's revolver and shoots them to save the latter's life. Since then, Peddayya considered both Kishtayya and Anji as his own men and is affectionate towards them, which angers his children. Varadaraju, meanwhile, sends Varalu to Madras for her higher education, separating her from Kishtayya.
In 1988, Kishtayya lives with Anji and his wife, Manga, along with their daughter, and has remained unmarried, hoping to marry Varalu, who now manages her father's businesses. She too remains unmarried and continues to love Kishtayya but does not accept his proposal for marriage. A day before Bhogi, when one of the villagers, Bhaskar, is attacked by the goons of the neighboring village Jagganna Thota's president, Veerabhadrudu, Kishtayya saves him on Peddayya's request. Peddayya asks Kishtayya and Anji to take care of Bhaskar until the ongoing situation cools down, and Anji learns that Veerabhadrudu is against the proposal of Bhaskar marrying his daughter Kumari, who studied together and are in a relationship. Anji reveals to Bhaskar that Varalu and Kishtayya were also in a relationship 10 years ago, which was opposed by Varadaraju as Peddayya wanted his son Dasu to marry her in an arranged marriage.
While Peddayya canceled the alliance respecting Kishtayya's feelings and blessed them, Varadaraju continued to oppose them, which forced Varalu to leave her house. As she was leaving, Varadaraju tied a rope around his neck and threatened to hang himself from the ceiling fan if she ran away. However, Varadaraju accidentally lost his grip and hanged himself to death. Due to this, a guilt-ridden Varalu chose to live alone without marrying Kishtayya, though she continues to love him and meets him regularly. As Veerabhadrudu continues to oppose Bhaskar and Kumari's marriage and deems Kishtayya responsible for his defeat, he learns from his aides that a year ago, Dasu returned to his village to attend the ongoing Bhogi festival from Dubai after completing jail time for an attempted murder. He learned from Peddayya that Varalu was still unmarried and visited her house, and forced himself on her, to which she humiliated him publicly. Anji then picked up a fight with Dasu and chased him to a fair throughout the festival procession, where a fight happened between Anji and Peddayya's children. Kishtayya broke up the fight, but Dasu still attacked Anji, leading to Kishtayya and Anji to retaliate and beat up Dasu and his brothers.
A year later, on Makar Sankranti, Kishtayya promises his village that the procession would be peacefully carried into Jagganna Thota on the next day as part of the Kanuma festival celebrations, despite Veerabhadrudu's stance against him and Peddayya, and also that Bhaskar and Kumari would get married before the festival. Dasu, seizing an opportunity to harm Anji, attacks him at a movie theatre and kills him. This sends Kishtayya into a rage, who vows to kill Dasu. Peddayya, fearing the death of his children, begs them to leave the village until Kishtayya's rage subsides, but to no avail. Dasu joins hands with Veerabhadrudu, kidnaps both Bhaskar and Kumari, and attacks Kishtayya just as he enters Jagganna Thota leading the procession. There, Kishtayya manages to kill Dasu and many of Veerabhadrudu's henchmen, which makes the latter let go of Bhaskar and Kumari out of fear. Varalu, who now wishes to be with Kishtayya, arranges to get bail for him in case he goes to court for the killings.
That night, as Kishtayya goes to Peddayya's house along with the villagers to apologize for his act; Peddayya hugs and consoles him. However, he takes out a hidden knife and stabs Kishtayya multiple times, saying that his son's life mattered to him, but not to Kishtayya. The bystanders surround them, but Kishtayya snatches the knife, tells everyone to back off, and orders Peddayya to go back in to his house. Varalu arrives and Kishtayya, who promises he would survive the attack, asks her to marry him. The film ends with a visual from a few years later, with a now married Kishtayya and Varalu leaving on a bike as their son, named after Anji, follows them on foot