After 39-year-old Milya is abandoned by her sponsor, she decides that she will make money by becoming a blogger-a popular one, of course. To do this, she hires two 20-year-old girls - Ksyusha and Varya, who know everything about promotion on social networks. Milya sets a goal for the girls: one million subscribers by the end of the month. Varya and Ksyusha understand that the task is practically impossible, but Milya convinces them that she is ready for anything and promises a hefty fee. The girls agree, not yet realizing what they are getting themselves into.