Cassim is a young Muslim man who works in his father's fabric shop in Johannesburg. However, Cassim wants to be a stand-up comedian, which his father disproves of. When he gets a gig at a local bar, he has to find a way of keeping it a secret.
Cassim Kaif is a young Muslim man who works in his fathers (Ebrahim Kaif) fabric shop. It isEbrahims dream for Cassim to take over the shop. The shop is not in a great part of town and isbattling to survive. Ebrahim is embroiled in a thirty-year feud with his brother over a matter ofpolitical principle, while the brothers new shop has flourished Ebrahims shop is struggling. Thisincreases Ebrahims need for Cassim to take over the shop and make a success of it.
Meanwhile....
Cassim has discovered that he has a talent for stand-up comedy. Hes funny and those in theknow tell him he has the talent to go far. He doesnt know what this all means, all he knows isthat he loves it and wants to pursue it. The problem is he hasnt told his father about this otherlife.
When Ebrahim finds out about the stand up comedy, Cassim finds himself in direct conflict withhis father, his family and his community. His father demands that he make a choice.Material is a warm, funny and emotional look at the struggles of a Muslim family facing themodern world, exploring, destiny, responsibility and what family really means. The film is entirelyset in the Indian enclave of Forsdburg, Johannesburg, South Africa.