A film producer challenges a group of bloggers to come up with a script for a potboiler. Will the bloggers win the challenge?

A reality show with an ace respected producer on one side and the critics on the other side, a brickbat fight which leads one thing to another and ends up like Mudhalvan like scenario where the Producer challenges the young reviewers to come up with unique commercial movie and he would produce it. Accepting the challenge they go about in search of studying all classes of people almost in "Kathai Thiraikathai Vasanam" Style with the help of Laksmi Devy a photo journalist. They decide to make a movie out of lives of three varied personalities; Shiva the middle class funny lad, Simha the angry goon, Gaurav the spoilt dude and as usual how love can change perspective and what happens in the end forms the plot.