DEBUT February 1, 1954 (thru March 7, 1954), 15 minutes daily show at various times, preempting local shows. Station promotion program, with $75,000 in prizes in a $300,000 total cost promotion package. John Nelson is m.c. of each show with singer Toby Deane as "Miss Lucky 7." Pictures are flashed on the screen to be identified by viewers in New York and vicinity who may be called by one of the 14 ABC phone girls. In addition, viewers may write in, identifying pictures shown, with prizes for correct identification varying according to the difficulty of the picture subjects. Grand prize of $10,000 to be awarded at the contest's end for the beet letter on, "My favorite program on Channel 7 is .... because....".