The greatest untold story in Rock and Roll history as revealed by the musicians,artists and people that lived it.
When the Motor City was burning in 1967, among the few buildings left standing in its neighborhood was the Grande Ballroom, one of the nations earliest psychedelic ballrooms.
Serving as the launching pad for bands such as MC5, Iggy & The Stooges, Ted Nugent, and Alice Cooper, The Grande Ballroom was the epicenter of the Detroit rock music scene in the late 60s. The Grande also inspired bands from all over the U.S. and Great Britain. Legendary acts like Led Zeppelin, Cream, B.B. King, Tim Buckley, and Janis Joplin, graced the Grande main stage on a regular basis. The Who introduced their rock opera Tommy at the Grande.
While the West Coast was groovin to the sounds of the Summer of Love in 1967, Detroit was pumping out a hard-driving, gritty, raw sound that was LOUDER THAN LOVE
This is the story of the hallowed hall that started it all, told by the local and international artists who helped create The Grandes legend. Its about the poster art and light shows that changed the way we experience concerts today. And its about an entire generation of fans like Don Was, Slash, and Henry Rollins and how what happened at the Grande not only changed their own lives but also the sound of American music forever.
