Loeki "the lion" was an animated puppet, which appeared (between 1972 and 2004) in one or more ultra-short sketches, often even without any text or just an exclamation, rather like a one-line newspaper cartoon, in between the individual commercials which were aired as a publicity block between (not interrupting) regular programs on Dutch public broadcasting. There are no complex or recurring story-lines.—KGF Vissers