Showing the grind, struggle and niches in their elements as they soar to pure greatness, Illuminater Films made this commercial feel like a cinematic. With 1080p FINE HD, footage and B role, this NEW MEDIA PICTURE comes to life in the Bronx. Unsung heroes captivates the hard life of some people who stand up for the CULTURE, but don't seem to get their recognition. Here is 900 Jojo story.—HARUN PETTIS