-"La Semaine verte" was first a radio program in September 19, 1970 on Radio-Canada's Première Chaîne, and then a television program since 1971. It is a weekly meeting with nature, exploring the realities of agriculture, fishing, forestry and the environment. The objective of the emission has broadened and also touches on ecology and the environment. It closely follows current events in the rural world, but is addressed to all those who are interested in the quality of what we eat, by protecting the environment and managing our renewable resources. Weekly audience ratings are 400,000 listeners each week. The program is also presented in webcast and podcast format.