Business coach "Aunt Lena" amasses a huge online following with her impeccable image and methods. However, she's hiding her own personal struggles that exceed those of her devoted followers.

The plot focuses on the writer and business coach Elena Berg, also known to the entire Internet as "Aunt Lena". The image of the woman is impeccable, and millions of followers have subscribed to her social media channel. All these people sincerely believe in Lena's methods and are ready to pay big money for her trainings. But there's something they don't know about her: Lena has more problems of her own than all of them.