Instead of that consider this is a video series focused on the messaging and the optics of our presentation and presence online and off. Hosted by brand messaging strategist Loren Weisman.

Instead of that consider this is a video series focused on the messaging and the optics of our presentation and presence online and off. Instead of that.. Consider this. is hosted by brand messaging strategist Loren Weisman. These short videos offer alternatives to consider when it comes to the messaging and marketing tactics that are used today. It is not saying what many are doing is wrong, but more so, inviting people to look at alternatives that might make the right fit for their tone, temperature and tactics. Many out there share what should be done or what shouldn't be done, but often times without a clear explanation of the reasons why. In this video series, FSG Messaging and Optics Loren Weisman explains the ideas on why a concept might be outdated, oversaturated or no longer effective, followed by mini messaging shifts and ideas on how to adjust, update or reset your message on the particular topic. The mini messaging shifts may help to build engagement, connections and conversions.—Loren Weisman