A story about five Moscow friends: Olya - a punchy girl from the provinces; Ira - suffering after breaking up with another guy; Veronika - a kind and cheerful girl who has been struggling all her life with being overweight; Alyona - a young mother who loves her son, but misses work very much; Katya is in love with a married man. According to the story, the girls observe what is happening in the lives of their friends through Instagram, and begin to adjust their lives to what they see in the feed.