Hype is a web series drama about a young man, Smiles, who, through trying to buy back of house of his adolescent love, gets caught up in the startup and rap worlds of Durham, NC. When Smiles is approached by a young woman (Ava) who tells him he is the perfect co-founder for her new company, he hesitantly agrees - not entirely sure of his role. As the company develops, Smiles and Ava become entrenched in a local music scene rife with interpersonal conflict, as well as ambitious, entrepreneurial-minded artists looking for the kind of big break Ava and Smiles might be offering. Ultimately, everyone involved must choose to either take a chance on the unexpected or settle for the status quo.