Greenwashers is a satirical documentary that blurs the line between green and greed, truth and believability, environmentalism and marketing. Misleading consumers about the environmental benefits has become a new marketing standard and Greenwashers takes this practice to the extreme. Following a pair of Greenwashers, the film illustrates the various strategies, sins, and consequences of greenwash.—Anonymous
Greenwashers blurs the line between green and greed, truth and believability, environmentalism and marketing. Following a pair of Greenwashers, the film illustrates the various strategies, sins, and consequences of greenwash.
This work combines the use multimedia in the form of performance, audio, video, sculpture, physical computing, and graphic design for print, web, and interactive applications. What once started as a subversive website (www.greenwashersconsulting.com) has transformed into a feature documentary. Greenwashers engages the public through performances examining the complex issues surrounding the practice of greenwash.
Misleading consumers regarding the environmental benefits of a product or business has become a new marketing standard; Greenwashers takes this business practice to the extreme. Performing artists Alex Maxwell and Vivian Elm pose as representatives for the fictional company Greenwashers Consulting and speak at conferences and trade shows across the United States. Using satire to present a multitude of services, Greenwashers confronts the public and business worlds and pushes the bounds of moral acceptability.
