On a luxury ferry in the Baltic Sea, a number of authentic people gather with media problems to discuss how to adapt to the dramaturgy of the mass media. The discussions are led by a Danish guru, Harry Schein and Lars Gustafsson.

On a luxury ferry in the Baltic Sea, a number of real people - King Carl XVI Gustaf, Lennart Bodström, Jan Carlzon, Anders Wall, Ove Rainer and Gustaf Douglas - gather with media problems to discuss how to adapt to the dramaturgy of the mass media. The discussions are led by a Danish guru, Harry Schein and Lars Gustafsson.—Ulf Kjell Gür