Women leaders face a double bind of being expected to be warm and nice, as well as competent or tough. We explore the various features of women and how the get it all done.

An Alpha woman may be the central "hub" in her social circle, and loves to connect people. In a group scenario, like a party or work conference, she will conduct the crowd around her like an orchestra. In any situation, she can find common ground, can calm tensions, inspire great conversation, and put those around her at ease.—WHFF Broadcast and Media